Our Intentions

amari is a jewelry line and future clothing line that is in devotion to using precious earth material in a sustainable way that emphasizes the beauty of nature and the living spirit within all things. Each piece is sourced in a conscious way and is a woman owned business and is fair trade produced primarily in the united states.

ABOUT

AMARI was founded by Zefirah in 2025 with the intention of creating a sustainable lifestyle brand that is in devotion to living in harmony and simplicity with the earth. The designs were created with the inspiration of the ancient past, as well as the beauty of the simplicity of a more clean and simple chic design.

Some words from the founders:

"Our love for the natural world has inspired a lifetime of devotion in relation to building a new system that creates opportunity for all people to live in accordance with the abundance that nature provides. In a world starved physically and spiritually by big corporations and corrupted government agendas, we hope to create streams of systems and works of art that inspire people to find sources of sovereignty and creativity in a way that lives in accordance with vitality of body and land.

It is no secret that we are in dire times with the environment, we must remember that we have a choice on where we put our energy, even if all we can do is pick up one stone at a time, eventually we will create a new path for the generations to follow."

WHY SHOP SUSTAINABLY?

There are countless reasons why it is vital to take responsibility for investing, whenever physically or financially possible, in a more sustainable way of life. The Earth provides everything we need, and without it, we would not have the privilege of living in this precious garden.

To be more specific, the owners of AMARI also operate a nonprofit organization dedicated to supporting pollinators, maintaining healthy water systems, and nurturing the soil's microbiome. Honeybees, for example, rely on people supporting farmers who avoid spraying harmful chemicals on their crops. This is why shopping for organic, local, or wild-harvested products is crucial for our future. When our food, body care, or clothing is not purchased responsibly, it is the bees who bear the brunt of the harm.

If a single bee encounters a flower or plant treated with glyphosate or other harmful pesticides, it may unknowingly carry those chemicals back to the hive, spreading them throughout the colony. This can result in the devastating loss of an entire hive within 24 hours—a slow and tragic process that disrupts their nervous systems. Without honeybees, humanity’s survival is at risk. These small yet mighty creatures are responsible for pollinating 70% of the food we consume. As Einstein famously warned, if bees were to go extinct, humanity could follow within four years.

Bees are a reflection of the delicate balance that sustains all life. Water, soil, air, mycelium, and minerals are intricately connected, forming a great system of life that requires our care and attention. We must awaken to our responsibility as stewards of this garden of creation. If we destroy it, we ultimately destroy ourselves.

This is why AMARI is devoted to creating a sustainable brand that prioritizes environmental preservation.

We are committed to donating 4% of all profits to our nonprofit organization, which supports pollinators and ecosystems—one tree, one flower seed at a time.